Elevate Your Personal Training Business: How Planning and Goal-Setting for the Next 90 Days Can Lead to Success




As a personal trainer, you undoubtedly know how important it is to help your clients set and achieve their goals. 

But when was the last time you took the time to set your own goals and make a plan for achieving them?

When you're constantly working IN your business, you may be too busy to notice inefficiencies or missed opportunities. 

By taking a step back and working ON your business, you can identify areas for improvement and implement changes that will help you grow and succeed.

In addition, working ON your business allows you to focus on long-term growth and success, rather than just short-term gains.

By setting goals and targets, you can ensure that you're constantly moving in the right direction and building a sustainable business that will serve you for years to come.

In this blog post, we'll explore the importance of setting goals and targets for your personal training business, and why devoting time to planning is crucial for success.

So, let's get started and learn how to plan for success in your personal training business!

The Power of Setting Goals

Setting goals gives you something to work towards, a target to aim for. When you have a clear idea of what you want to achieve, you can create a roadmap to get there.

This roadmap acts as a guide, helping you to stay focused and motivated as you work towards your goals.

Not only does goal-setting help you to stay motivated, but it also gives you a sense of purpose.

When you have a clear idea of what you want to achieve, you'll find it easier to prioritize your time and resources.

This means you can focus on the activities that will bring you closer to your goals, rather than getting sidetracked by distractions.

Setting Goals-Personal Training Business

Tips for setting effective goals and targets for your personal training business:

As a personal training business owner, setting clear and achievable goals is crucial for growth and success.

By following these 5 tips, you can set effective goals and targets that help you stay focused, motivated, and on track to achieve your desired outcomes.

be specific-Personal Training Business

Tip #1: Be Specific

When setting your goals and targets, it's essential to be as specific as possible. This means defining exactly what you want to achieve, why it matters, and how you'll measure success. 

Example: Instead of setting a vague goal like "increase revenue," set a specific goal like "increase revenue by 20% in the next 6 months by attracting new clients and increasing sales to existing clients."
Make Your Goals Measurable-Personal Training Business

Tip #2: Make Your Goals Measurable

To determine whether you're making progress towards your goals, it's important to make them measurable. This means setting clear metrics or indicators that you can track and monitor over time. 

Example: To measure progress towards the goal of increasing revenue by 20%, you could track the number of new clients you attract each month, the percentage of sales to existing clients, and overall revenue growth.
Set a Timeline - Personal Training Business

Tip #3: Set a Timeline

Setting a timeline for your goals and targets is essential for staying on track and achieving success. By setting a specific timeframe, you'll have a deadline to work towards and be able to track your progress over time. 

Example: The goal of increasing revenue by 20% in the next 6 months provides a clear timeline to work towards and allows you to break down the goal into smaller, achievable targets.
Break Them Down - Personal Training Business

Tip #4: Break Them Down

Breaking down your goals and targets into smaller, achievable targets makes them less overwhelming and easier to accomplish. This also helps you stay focused and motivated, as you can see progress towards your larger goal.

Example: To achieve the goal of attracting 10 new clients per month, you could break it down into specific action steps like creating targeted marketing campaigns, offering referral incentives, and networking with local businesses and organizations.
Marketing Goals - Personal Training Business

Tip #5: Hold Yourself Accountable

Holding yourself accountable is critical to achieving your goals and targets. This means regularly tracking your progress, reviewing your results, and making adjustments as needed to stay on track.

Example: To hold yourself accountable for achieving the goal of increasing revenue by 20%, you could schedule regular progress reviews, seek feedback from clients, and adjust your marketing and sales strategies as needed to achieve your desired outcomes.

Setting effective goals and targets is vital for personal training businesses to achieve growth and success.

By being specific, making goals measurable, setting a timeline, breaking them down, and holding yourself accountable, you can create clear action plans and track your progress toward achieving your desired outcomes.

By implementing these tips, you can stay focused, motivated, and on track to achieve your goals, ultimately helping your business thrive.

" By working ON your business and not just IN it, you can identify areas for improvement and implement changes that will help you grow and succeed." - Andrew Wallis, Founder of Fitness Marketing Blueprints

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The Importance of Planning

Once you've set your goals, the next step is to create a plan for achieving them.  

Planning is crucial for personal trainers looking to build a successful business in the competitive fitness industry.

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Here are some reasons why:
  1. Planning is important for personal trainers because it enables them to prepare for potential challenges and obstacles they may face while building their businesses.

  2. By creating a plan, personal trainers can develop a marketing strategy that aligns with their specific goals and identify which channels will be most effective in reaching their target audience. Tracking progress allows them to measure their success and make informed decisions about future marketing initiatives.

  3. Monitoring progress is essential for personal trainers as it helps them understand which tactics are working and which are not. This enables them to make adjustments to their approach and ensure that they are making progress toward their goals.

  4. Ultimately, planning is essential for personal trainers who want to build a sustainable and profitable business that attracts and retains clients

    By setting clear goals, creating a plan, and tracking progress, personal trainers can achieve their business objectives and stay ahead in a competitive market.

The Importance of Taking Action

As a personal trainer, setting goals and planning are important, but taking action is key to achieving success.

This involves implementing strategies that will help you achieve your goals, such as investing in marketing and advertising, networking with other professionals in the industry, or developing new training programs and services.

Staying committed to your goals and continuously learning about the latest trends and best practices in the industry will help you stand out in a crowded market and offer your clients the best possible care and support.

Developing a strong marketing and branding strategy is also essential for attracting new clients and growing your business.

This may involve developing a strong online presence, utilizing social media and other digital marketing channels, or investing in traditional advertising methods like print and radio ads.

Creating a clear and consistent brand message that resonates with your target audience will help you stand out and attract the right clients for your business.

ConvertKit can be a valuable tool for personal trainers looking to develop a strong marketing and branding strategy that resonates with their target audience.

With ConvertKit, you can create customized email campaigns that speak directly to the unique needs and interests of your ideal clients, helping to establish a clear and consistent brand message that sets you apart from the competition.

By using ConvertKit, it allows you to track and analyze the performance of your email campaigns, enabling you to fine-tune your messaging and promotions over time.

By understanding what resonates with your audience and what doesn't, you can refine your marketing strategy and create a brand message that truly resonates with your target audience.

take action - Personal Training Business

Client relationships are the foundation of your business as a personal trainer.

Building strong and lasting relationships with each client is essential, not only by providing top-notch training and support but also by taking the time to understand their unique needs and goals on a personal level.

By building strong relationships with your clients, you can create a loyal customer base and generate valuable word-of-mouth referrals that can help grow your business over time.

Clickfunnels can be a valuable tool for personal trainers looking to build strong client relationships and grow their business.

With Clickfunnels, you can create customized landing pages and sales funnels that cater to the specific needs and goals of each client, helping to establish a strong connection and trust from the start.

By using Clickfunnels to create personalized onboarding sequences for new clients, you can ensure that they feel welcomed and valued right from the beginning.

This can include automated emails, video tutorials, and other resources that provide them with the support and guidance they need to succeed.

Send Newsletters - Personal Training Business

Overall, once you have set these goals, it’s important to create an action plan that outlines exactly how you will go about achieving them within the specified timeframe.

This action plan should include details such as who will be responsible for what tasks; what resources need to be allocated; when certain tasks need to be completed; who needs to be involved and consulted throughout the process; etc.

It is also important to note that these goals should not remain static - they should be revisited regularly so that progress can be tracked and adjustments made if necessary.

Doing this will help ensure that any changes made throughout the process are in line with overall goal achievement objectives.

The Benefits of Quarterly Planning

While setting long-term goals is important, it's also crucial to break them down into shorter-term targets. This is where quarterly planning comes in.

Benefit# 1: Staying Focused

Quarterly planning helps individuals to prioritize tasks and focus on the most critical activities. This approach provides a sense of structure and direction, ensuring that individuals remain on track and avoid feeling overwhelmed by the scale of their long-term goals.

Benefit# 2: Building Momentum

By breaking down long-term goals into manageable tasks and setting achievable targets for the next 90 days, individuals can build momentum and make steady progress towards their long-term goals. This approach prevents burnout and discouragement and helps individuals to stay motivated.

Benefit# 3: Adaptability

Quarterly planning allows for flexibility and responsiveness to changes in the market or new opportunities. By regularly assessing progress and adjusting goals and targets based on feedback or new opportunities, individuals can stay ahead of the curve and take advantage of emerging trends.

Benefit# 4: Accountability

Quarterly planning creates a sense of accountability and helps individuals to measure their progress against their goals. By setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, individuals can track their progress and make any necessary adjustments to their plans.

Benefit# 5: Improved Decision-Making

Quarterly planning encourages individuals to take a more strategic approach to decision-making. By regularly reviewing their progress and assessing their performance against their goals, individuals can make more informed decisions about their priorities and how to allocate their resources.

Quarterly planning can be a powerful tool for a personal training business to achieve long-term goals by breaking them down into shorter-term targets.

It prevents feeling overwhelmed, fosters a positive mindset, and maintains momentum by tracking progress and celebrating small wins.

Whether it's acquiring new clients or expanding services, quarterly planning can help stay on track and achieve success in the personal training business.

SMART (Specific, Measurable, Achievable, Relevant, and Timely) Goals

In order to make sure that you’re maximizing your time when working ON your PT business, it’s important to set yourself achievable goals and targets over a specific period of time - like the next 90 days.

These goals should always be SMART (Specific, Measurable, Achievable, Relevant, and Timely). This will help ensure that they are realistic and achievable within the given timeframe.

SMART - Personal Training Business

Here are some ideas of what goals you might set for yourself over the next 90 days:

  • Increase client base by 10%

  • Increase engagement with existing clients by 15%

  • Reduce operational costs by 5%

  • Develop an online presence through social media platforms

  • Launch a new program/service/product

  • Create an online course/workshop/seminar series   

  • Increase revenue by 20%

  • Improve customer satisfaction ratings by 5%  

  • Increase employee retention rate by 10% 

  • Develop new partnerships with other businesses in the fitness industry 

  • Implement new technology solutions within an organization   

  • Launch a loyalty program 

  • Introduce new marketing initiatives

Overall, quarterly planning can be a game-changer for your personal training business.

By setting shorter-term goals, you can create momentum, stay flexible, and maintain focus and motivation.

Quarterly planning allows you to track your progress, celebrate small wins, and adjust your strategy based on market trends and new opportunities.

So, if you haven't already, give quarterly planning a try and see how it can take your business to the next level!

The Fitness Marketing Blueprints Quarterly Intensive

If you’re looking for more guidance on how to work ON your personal training business, I’d like to invite you to join me live on the Fitness Marketing Blueprints Quarterly Intensive. 

This FREE 90-Minute workshop is designed to help personal trainers like you take their businesses to the next level by laying down your plans for the next 90 days with crystal-clear clarity

  • Set and achieve your business goals 
  • Develop marketing strategies to attract new clients
  • Create systems and processes to streamline your business
  • Build a brand that stands out in a crowded market

By the end of the session, you’ll have a clear roadmap for growing your business and achieving your goals for the next 90-days.

As a personal trainer, it’s easy to get caught up in the day-to-day of training clients and forget to plan for the future. But if you want to grow your business, you must set aside time to work ON it.

Working ON your business means setting goals and targets, identifying areas for improvement, creating new opportunities, and developing strategies for growth.

By taking a step back and looking at your business objectively, you’ll be able to create a roadmap for success.

Whether you're just starting out or have been in the industry for years, the Fitness Marketing Blueprints Quarterly Intensive is the perfect opportunity to take your fitness business to the next level.

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The Fitness Marketing Blueprints Quarterly Intensive Event

Ready to grow your business this year? Join me on the Fitness Marketing Blueprints Q2 Intensive. 

Final Thoughts

As a personal trainer, setting goals and creating a plan to achieve them is crucial for long-term success.

By working ON your business and not just IN it, you can identify areas for improvement and implement changes that will help you grow and succeed.

Setting achievable goals and targets over a specific period of time is key when it comes to successfully working ON your personal training business rather than just IN it.

By setting SMART objectives over the next 90 days and then creating an action plan based on those objectives, you can ensure that all efforts are focused on achieving long-term success within your organization - both now and in the future!

So don't wait any longer - start today! Good luck!

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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