5 Steps To Become A Highly Sought-After Personal Trainer




Looking to become a sought-after personal trainer in your area? Look no further!

In this blog post, we'll share with you five essential steps to building a successful personal training business.

From obtaining certifications to providing excellent customer service, we've got everything you need to know to become the go-to personal trainer in your community.

So, let's get started!

Here are the five steps to becoming a highly sought-after personal trainer

Step 1: Get Certified

In the health and fitness industry, becoming a personal trainer can be an exciting career path that allows you to help people achieve their health and fitness goals while being self-employed and working your own hours.

To become certified, you must successfully complete a recognized personal training certification program. Certification not only demonstrates your knowledge and expertise in the field but also gives you credibility and a competitive edge in the industry.

Communication skills and professional skills, such as body language, are also important in the fitness industry as they help you build strong relationships with clients and gym members.

Being able to tailor client sessions to their fitness level and fitness journey is key to success as a personal trainer.

It is also important to have personal trainer insurance, as it is a legal requirement and can protect you in case of any accidents or injuries that may occur during personal training sessions.

Highly Sought-After Personal Trainer

Find the right personal trainer certification course

Once you are able to do your initial research then you have to begin to find a provider for you and a personal training program that suits your needs.

It is possible for anyone to earn personal training certifications from various organizations. Shop to find your favorite. Don't jump on cheap deals without knowing that they are from reliable sources. Explore the business's history and achievements. 

There are various certification options available for personal trainers, and two popular options include the National Academy of Sports Medicine (NASM) in the US and The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) in the UK.

The NASM is an internationally recognized certification organization that offers a Certified Personal Trainer (CPT) program. This program covers topics such as anatomy, exercise science, and program design, and is widely recognized in the US.

For example, let's say you choose to get certified through NASM. You would need to complete the NASM-CPT (Certified Personal Trainer) program, which includes coursework on anatomy, exercise science, and nutrition. You would also need to pass a final exam to earn your certification.

CIMSPA, on the other hand, is the professional development body for the UK’s sport and physical activity sector, committed to supporting, developing and enabling professionals and organisations to succeed and, as a result, inspire our nation to become more active.


While there are many certification options available, the importance of having a certification cannot be overstated.

A certification demonstrates to clients and employers that you have the knowledge and expertise needed to design safe and effective exercise programs, as well as the ability to assess clients' fitness levels and provide guidance on nutrition and lifestyle changes.

Additionally, obtaining a certification shows a commitment to ongoing education and professional development.

Many certification programs require continuing education credits to maintain certification, which ensures that personal trainers are up-to-date with the latest research and techniques in the field.

Once you're certified, make sure to display your credentials on your website and business cards. This will give potential clients confidence in your abilities and help you stand out from other trainers in your area.

Tip! Maintain Personal Trainer Certifications with Continuing Education and Specializations

To excel in the fitness industry, it's important to have a strong passion for physical activity and weight management.

As a personal trainer, it's also crucial to continuously expand your knowledge by learning from different providers and taking full-time courses to earn specialized skills. 

Maintaining an Instructor's Certification is essential to stay up-to-date with business standards, and it's important to research the requirements for renewal as they may vary depending on the school.

A full-time course in personal training or a related field can also provide a solid foundation for a successful career.

In addition to certification, adding on specialized programs can provide more services for clients, including fitness classes for aging adults and seniors, health and nutrition training, and bodybuilding. 

For those with a passion for healthy living and weight management, starting your own business in the fitness business can be a dream career.

With the right qualifications and skills, such as those earned through full-time courses and specialized programs, you can become a successful fitness professional and make a significant impact on the lives of your clients.

Step 2: Build a strong online presence

In today's digital age, having a strong online presence is crucial for personal trainers. This includes having a professional website, active social media accounts, and business listings on sites like Yelp and Google.

Your website should be easy to navigate and showcase your services, pricing, and contact information. You can also use your website to post blog articles and other content that demonstrates your expertise as a successful personal trainer.

Social media is a great way to connect with potential clients and showcase your personality and expertise. 

social media

For example, you could post-workout tips, before-and-after photos of clients, and testimonials from satisfied clients.

You can also use social media to engage with your followers by responding to comments and messages.

For example, let's say you're a personal trainer who specializes in training for triathlons. You could post content on social media that is geared toward triathletes, such as training tips, race-day advice, and motivational quotes.

This will help you connect with your target audience and demonstrate your expertise in that area.

When it comes to building a strong online presence as a personal trainer, using tools like Thrive Builder and Clickfunnels can be incredibly helpful.

Thrive Theme Builder is a WordPress plugin that allows you to easily create professional-looking landing pages, sales pages, and opt-in forms. This is especially useful if you're selling personal training packages or offering a free consultation to potential clients.

For example, let's say you want to offer a free consultation to potential clients who visit your website. You could use Thrive Builder to create a landing page that highlights the benefits of working with a personal trainer and includes an opt-in form where visitors can sign up for the consultation.

Thrive Builder makes it easy to create an eye-catching and effective page without needing to know how to code.

Clickfunnels is another tool that can be useful for personal trainers. It's a sales funnel builder that allows you to create multi-step sales funnels, complete with opt-in pages, sales pages, and upsell pages.

For example, let's say you're promoting a new personal training package that includes a nutrition plan and access to a private Facebook group.

You could use Clickfunnels to create a sales funnel that includes an opt-in page where visitors can learn more about the package, a sales page that highlights the benefits and features of the package, and an upsell page where you offer additional services or products.

By using tools like Thrive Theme Builder and Clickfunnels, you can create a seamless and professional online experience for your potential clients, which can help you stand out from other personal trainers in your area.

"With the right mix of passion, qualifications, and business skills, you can create a successful personal training career and even start your own business in the industry." - Andrew Wallis, Creator of Fitness Marketing Blueprints

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Step 3: Offer a unique service

One way to stand out from the competition is by offering a unique service that sets you apart from other trainers. Here are five steps you can take to offer a unique service:

Here are some ways to offer a unique service:

Specialize in a niche:

Specialize in a niche area to differentiate yourself from other trainers specialize in a niche area. This can be anything from weight loss for older adults to sports-specific training.

By focusing on a specific niche, you can become an expert in that area and attract clients who are looking for specialized services.

Offer online training:

Offering online training can expand your reach and offer more flexibility for your clients. With more and more clients seeking remote training options following the COVID-19 pandemic, online training is becoming increasingly popular.

Highly Sought-After Personal Trainer

Incorporate technology:

By incorporating technology, such as wearables or fitness tracking apps, you can offer a more personalized and data-driven approach to fitness. This can be particularly appealing to clients who is looking for a more modern approach to fitness?

Offer a unique training environment:

Offering unique training environments, such as outdoor workouts or in-home training, can help you stand out from other trainers who only offer gym-based workouts. This can also provide a more personalized and intimate experience for your clients.

Provide additional services:

Providing additional services, such as nutrition coaching or massage therapy can help you offer a more comprehensive approach to fitness and attract clients who are looking for a holistic approach to wellness.

By offering a unique service, you can attract a wider range of clients and differentiate yourself from other trainers in your area.

Additionally, offering a unique service can help you establish yourself as an expert in your niche and increase your credibility in the industry. 

Online Training services  - Highly Sought-After Personal Trainer

Remember to always keep your communication skills and professional skills in check, as they play a crucial role in retaining and training clients throughout their exercise journey.

If you're looking to become a successful pt and establish yourself as a top fitness professional in the health and fitness industry, following these steps can help you achieve your dream career.

With the right mix of passion, qualifications, and business skills, you can create a successful personal training career and even start your own business in the industry.

Step 4: Network with other fitness professionals

Networking with other fitness coaches is one of the key things prospective personal trainers should do in order to find the right job.

Through networking, you can connect with qualified PT Instructors and learn more about different course providers and their full-time courses.

Additionally, networking can help you gain insight into the only difference between becoming a qualified PT and not, and find out more about other active IQ and fitness qualifications.

By learning from experienced and successful PTs, you can develop your own plan to start a new career in fitness instructing and equip yourself with new skills to get the job.

With networking being such an important part of any new career, it is important to remember that you can progress at your own pace and even take part in group classes with other qualified instructors.

By networking with other personal trainers, prospective personal coaches are able to gain insight into the key things they need to do in order to become successful PTs in the industry.

Through networking, they can gain new skills and knowledge to help them find their first job in the field.

Furthermore, they are able to get advice from experienced and successful PTs which can help them choose the right course provider for their own career trajectory.

Networking with other personal trainers is an important part of any prospective personal trainer’s journey and should not be overlooked.

Networking with other fitness pros is a great way to expand your reach and find new clients. Attend fitness conferences and events, join local fitness groups, and collaborate with other trainers on projects or events.

Building a strong professional network is essential to become a personal trainer and being successful. Your network can help you find new clients, connect you with potential employers, and provide you with ongoing support and professional development opportunities.

fitness professionals networking

Here are some ways to build your network to become a successful personal trainer

Attend industry events with other personal trainers: 

Attending conferences, seminars, and other industry events can be a great way to meet other professionals in the field, learn about the latest research and techniques, and connect with potential clients and employers.

Some events may even offer opportunities to speak or present on a topic of your expertise, which can help you establish yourself as a leader in the industry.

Join professional organizations:

Joining a professional organization, such as the National Strength and Conditioning Association (NSCA) or the International Health, Racquet & Sportsclub Association (IHRSA), can provide you with access to a network of like-minded professionals and resources for professional development.

Utilize social media and share your expertise in personal training:

Social media platforms, such as LinkedIn and Instagram, can be powerful tools for building your professional network. Share your expertise through posts and engage with other professionals in the field.

Additionally, using hashtags related to your niche can help you connect with potential clients and employers.

Collaborate with other professionals:

Collaborating with other professionals, such as physical therapists, nutritionists, or massage therapists, can be a great way to expand your network and cater to your clients.

Offer free consultations:

Offering free consultations to potential clients can be an effective way to build your network and establish yourself as an expert in your niche.

During the consultation, you can provide valuable insights and recommendations for the potential client, and potentially gain a new client in the process.

By building a strong network, you can increase your visibility in the industry and establish yourself as a trusted and knowledgeable personal trainer. This can lead to more clients, job opportunities, and ongoing professional development.

Step 5: Provide Excellent Customer Service

Providing excellent customer service is a key component of becoming a highly sought-after personal trainer in your area.

By providing a positive and supportive experience for your clients, you can build long-lasting relationships and gain valuable word-of-mouth referrals.

customer service with clients

Here are some ways to provide excellent customer service

Communicate effectively:

Effective communication is essential for building a strong relationship with your clients. Be responsive to their questions and concerns, and provide clear and concise instructions during training sessions.

Additionally, ask for feedback on a regular basis to ensure that you are meeting their needs and expectations.

Be punctual:

Being on time for training sessions and consultations shows that you respect your client's time and value their business. If you anticipate being late or need to reschedule, be sure to communicate this to your client in advance.

Show enthusiasm and positivity:

Enthusiasm and positivity are contagious and can help create a positive training environment for your clients. Show genuine interest in their progress and celebrate their successes along the way.

Provide personalized attention:

Providing personalized attention to each client can help them feel valued and supported. Tailor your training sessions and recommendations to their specific needs and goals, and provide ongoing support and motivation to help them stay on track.

Go above and beyond:

Providing exceptional customer service means going above and beyond what is expected. This could mean providing additional resources or support outside of training sessions, such as offering nutrition coaching or sending motivational messages.

Furthermore, by providing excellent customer service, you can build strong relationships with your clients and increase your reputation as a trusted and effective personal trainer.

This can lead to more referrals and repeat business, which are essential for long-term success in the industry.

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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