Before we get into what ConvertKit is and what it does. We first need to understand the importance of email marketing.
Email marketing has some of the best ROI compared to other forms of marketing such as Social Media.
When you get a person's email address, you have been provided with a personal connection with them. This can be incredibly powerful.
But with great power comes great responsibility.
Keep in mind that the content you deliver to people needs to be helpful and interesting. Or else people will just begin to report you as spam...
As a business owner, you know that marketing is critical for your success. But what type of marketing should you focus on?
Email marketing is one of the most important tools that any business can use. It's a quick and easy way to reach your target audience, keep them updated on your latest news and products, and build strong relationships with customers.
Email is one of the highest converting ways to market to your audience, meaning the ROI is better than any other channel. They have subscribed to you, so they want to know more. We need to continue to deliver content to keep them interested.
And ultimately to buy.
I’m too busy for email marketing...
As a busy gym or studio owner, you must be thinking; “I don’t have time to continuously be sending emails" ... And sending different emails to different people who are at different parts of your journey...
But what if you only had to create the sequences once?
Yeah, I thought that may sound appealing.
Email marketing can be a great way to stay in touch with your customers and keep them up-to-date on your latest products or services, but it's not always easy to know where to start.
You know you need to be doing email marketing, but the thought of creating a campaign from scratch is overwhelming. Not to mention all the other things you have to do as a business owner.
ConvertKit makes email marketing easy.
With pre-made templates, automation that take care of the hard work for you, and detailed reporting so you can see what's working and what's not, ConvertKit makes it simple for you to get started with email marketing and grow your business.
Introducing ConvertKit
ConvertKit is the perfect ESP for Gym and Studio Owners who want to take their email marketing to the next level.
Its easy-to-use interface and powerful automation features make it easy to create complex email campaigns that will engage and convert your audience.
And its customizable sign-up forms and landing pages help you capture more leads than ever before. So if you're ready to take your email marketing to the next level, ConvertKit is the perfect tool for you.
We will be reviewing why ConvertKit is good for you and giving you a basic understanding on how to use it.
Why is ConvertKit a good option for email marketing?
ConvertKit uses the latest technology that its competitors are still behind on.
The tools provided by ConvertKit are simple yet powerful. This means you can learn how to use it relatively easily.
ConvertKit is here for modern-day use cases.
ConvertKit has a free option, but even the paid options are not going to break your budget.
ConvertKit is designed for bloggers and YouTubers. This can prove helpful to Gym and Studio Owners as your main focus is not just e-commerce.
Okay, but how does ConvertKit get me those benefits?
ConvertKit Forms
You can quickly and easily add forms to any page on your website.
Create custom forms and incentives.
Forms are automatically responsive, so they look great on any device.
Get more subscribers by giving them what they want.
Get more subscribers with ease.
Capture leads from anywhere on your website.
Feel like you're in control of your business's growth.
Delight your customers with tailored content.
ConvertKit Landing Pages
You can easily create a unique landing page that matches your brand
It’s easy to make changes and see what they look like in real-time
No coding experience required
ConvertKit - Drip email marketing and marketing automation
Easily create drip email sequences.
Automate your marketing tasks.
Delight your customers with perfectly timed, relevant email
Automate your sales funnel and watch your business grow!
Focus on what you're good at (creating content and building relationships with customers).
Let’s jump into each feature and explore how it works
If you're a gym or studio owner, you know how important it is to engage your members and get them involved in your programs. One great way to do this is through Convertkit Forms. Here's why they're such a great tool for you and your business. ConvertKit forms allow
In the header you will see the following options:
Grow
Send
Automate
Earn
Learn
We will go through what each one does, giving you some direction on how to use it.
Send
The main thing that we all want to focus on is figuring out how we can send emails from ConvertKit. We will begin going through the option for sending.
You will see you have the following options:
Broadcasts
A broadcast is an email that is sent out to your subscribers or the particular ones that you want to receive the email. You can filter them by segment, custom fields, tag, the form they signed up from.
Go ahead and write your email and you can send it out immediately. Or you schedule it for the best time or day.
You can also A/B test your subjects directly from your where you’re writing your broadcast. This will allow you to see which subject line works best for you.
Sequences
We have the option to create email sequences. This can be your onboarding sequence for new subscribers, or a sales funnel for example.
You will begin by naming your sequence.
You can begin creating your emails directly from here, or you can copy and paste your emails from where you feel best creating them.
After you have created your email you will schedule when you want your subscribers to receive that particular email.
Now you can select “Add Email” and you’re ready to go.
Keep in mind your sequences don’t need to be sent to your entire subscriber. You can apply a filter so the right people in your list are receiving the right message.
Email Templates
With the Email Templates, you can choose a template from the list. There aren’t too many options but you can also style your own template if you are familiar with HTML and CSS. Or hire someone to do it for you.
Snippets
Snippets are very useful when you want to update your list. For example when you have written a new blog post and you want to let your audience know.
Automate
Let us go through the automation possibilities that ConvertKit allows us.
Automations are great as they free up a lot of time in our day. We don’t have to be stuck sending email after email. We don’t have to remember which email to send next after a subscriber completes a certain action. Instead, when you have completed the work and scheduled everything, you can sit back and let the automation complete the work.
Visual Automations
You can begin to build out your email marketing scenarios in one place. You will define where people enter your scenarios, you will set what happens to them next based on actions, events, and triggers. You can add in forms at any stage of your scenarios. Filter your subscriber list so that people are getting are getting the most relevant information. There are so many possibilities to work with here!
You can either start from scratch or choose one from the many templates that ConvertKit has for you.
Let’s start from scratch for this example.
You have four triggers to choose from:
Joins a form
Custom field
Is added to a tag
Purchase
If you choose the form to be the trigger. It is not only for forms. You will have to specify whether you want to use a form or a landing page.
You will now go ahead and begin to create your form or landing page that you want to use for this automation. For explaining I will use the any form option.
You will now be brought to the flow builder. Here you can begin to create sequences you want to be executed.
To add a new step to the sequence, simply click on the “+”.
You will have three options to choose from. Either an Event, Action, or Condition. You will set up the criteria, and when the criteria are met the next step in your sequence will be executed.
There is no need to continuously monitor and manually send emails. Everything will be taken care of.
For example, if this automation is used for after a subscriber has downloaded a free guide. After x amount of days maybe you want to gather feedback.
You will select the “Delay” option. You can enter a specific date or more conveniently you can set the delay for a number of days.
And when you’re happy, simply hit the “Add Action” button.
Although this is a very basic example, the best way to learn more about this is to give it a shot. Go ahead and plan your own sequence. You can make them super simple, or incredibly advanced. It all depends how far you want to take it.
When you are done, you want to make your automation live. All you have to do is go ahead and switch the toggle in the top right hand corner.
And select “Turn it on!” and you’re ready to go.
Rules
Create the rules that run your automations, like clicked links, product purchases and more. This is where you’ll create and edit what we call “link triggers” and connect with your favorite tools like Gumroad, Teachable, Shopify, and more.
You will simply go ahead and select the trigger. Then set up the action you want to be completed when this rule is triggered.
What is great with ConvertKit is how they visualize the work. So you can see what the next step will be immediately.
The rules are really simple. Go ahead and give it a shot.
Integrations
ConvertKit natively integrates with many other tools, so your possibilities aren’t only what you do in ConvertKit. But what you can trigger to do in other tools.
The most powerful integration ConvertKit has is with Zapier. Zapier is your low code super tool for integrating with literally thousands of other tools. If ConvertKit does not integrate with a tool that you use, check out Zapier. Sometimes you may require an understanding of JSON or HTML to use Zapier effectively. But my suggestion would be to pick up someone from UpWork to assist you with this in the beginning.
That’s a wrap!
The Send and Automation are probably the two most powerful options that ConvertKit has that will dramatically improve managing your email marketing. They will help you consistently stay in contact with your subscribers.
Go ahead, open a free account. See exactly how ConvertKit can up your email game.
