How To Create A Content Calendar For Your Gym




I want to share something with you that is going to make your life SO much easier. It's a copy of my Content Calendar.

I’ve spoken about the importance of planning lately? I can imagine when you read my articles and think about planning, you probably rolled your eyes.

And it’s not that you don’t think it’s important, of course, it is. You know you have to do it. But let’s be honest it can be a pretty painstaking affair.

It’s that boring, tedious, unsexy part of the business.

It’s not what you want to be doing right? You’d rather be in the gym or in the studio helping your clients reach their goals.

But, someone’s got to do it.

And I know what you’re thinking.

"It’s December and I'm just trying to get back on track after Lockdown. And Christmas is on the horizon.

Everyone is winding down for the year. I’m not going to have herds of clients rushing through the door because everyone is too busy stuffing their faces with chocolate and red wine.

So why should I continue my marketing efforts?"

Because you want to hit the ground running in January 2021. That’s why. Simple as.

I know from experience that clients who are consistent with their marketing efforts in October, November, and December, are the clients who have the best results in terms of new clients in January, February, and March.

So look, we’ve established that planning isn’t one of the most exciting activities of running a business. I get it. It can be arduous at the best of times.

But I’m here to help and I’ve got a surprise for you.

I want to share some marketing tools that have proved extremely useful over the past few years both for myself and my clients.

And the major tool in that Marketing Planning Toolkit is the CONTENT CALENDAR.

Content Planning Calendar

Example of a Content Calendar I use with my Fit Pro Clients

What is it?

The Content Calendar is simply a calendar that helps you plan and track your content strategy throughout the year.

Putting out content can be time-consuming and energy-draining so it’s vital that you use tools to make the process more seamless.

Effective planning prevents lags and allows you to distribute content on a proverbial conveyor belt.

This is the perfect tool to help you do just that.

Trust me your clients and prospects will LOVE the truck-load of insane value coming their way.

How do you use it?

  1. Pick a theme for each month
  2. Remember to factor in notable days throughout the year. It’s important to stay in touch with the world 😉
  3. Think of content ideas
  4. Set targets to hit each month. How many blog posts, emails etc.?

It really is that simple!

And guess what, I’ve saved the best part for last too.


No questions asked. No strings attached. No hidden catch. It’s yours. Just take it.

Don't know where to start?

Grab a FREE copy of this Content Marketing Calendar template that will guide you to crafting compelling content for your target audience.

I hope you get tremendous value from this awesome tool.

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Are You Making the Most of Your Fitness Business Marketing? Find Out Now with this Free Checklist!