MAY – Summer Body




As the weather starts to warm up, many people start to think about getting in shape for summer.

This makes May the perfect time to launch a Summer Body Challenge at your fitness studio or gym.

A Summer Body Challenge is a great way to get your clients excited and motivated to work towards their fitness goals, while also helping you to generate buzz and attract new clients to your business.

In this article, we will share some Story Idea Prompts and Marketing ideas that you can use to create a successful Summer Body Challenge campaign that will help you to grow your fitness business in May 2023 and beyond. 

Summer Body

Starting at this time gives people enough time to actually see results before their beach break. 

Offering 6-8 week transformation challenges is a proven way to get existing members re-engaged and attract new members to sign up.

"Offering 6-8 week transformation challenges is a proven way to get existing members re-engaged and attract new members to sign up."

Click to Tweet


May Story Idea Prompts

Cinco de Mayo
  • Cinco de Mayo is in May and is often celebrated in the U.S. As a health coach, you could offer ideas on how to celebrate without overindulging or how to tweak Cinco de Mayo recipes (like chips and queso) to make them healthier.

  • May is Mental Health month, which means many media outlets will want stories on mental health matters like anxiety and depression.

    If you’ve dealt with mental health problems yourself, you could pitch a story on how you’ve coped with it (i.e., yoga, meditation, medication, etc). Or, you could write a guest post on mental strategies you use that have helped boost your business.

  • May is also Skin Cancer Detection and Prevention Month. Media outlets will be looking for stories on skin protection and how to practice sun safety.

    Do you have any ideas for how to stay safe in the sun? Are there any new guidelines from the Skin Cancer Foundation that people need to know about?

Memorial Day

  • Memorial Day is at the end of May for our US Clients. How about a story on how to unplug from technology so you can enjoy the long weekend?

    Or what about a story on how to keep from overindulging at summer barbecues?

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Are You Making the Most of Your Fitness Business Marketing? Find Out Now with this Free Checklist!