At this time of year people are often busy with Christmas prep so fitness takes a backseat.
Use this quiet time to fill your pipeline for next year by offering new members a free month. This reduces the risk for them and ensures you start the new year with a healthy crop of existing members.
Struggling for Content Ideas to promote your business in December? Why not try one (or more) of these Story Ideas?...
December Story Idea Prompts
- Christmas is the stand-out holiday in December, and the media will likely be flooded with Christmas-related ideas since it’s such a popular holiday.
If you want to pitch a Christmas-related idea, make sure it’s unique. One way might be to provide a few science-backed reasons that giving is good for your health.
If you’re a nutrition coach, how about a story on how to avoid weight gain while navigating the holiday party scene? - Many media outlets will be doing year end reviews in December. Can you provide any commentary or analysis on the news of the last 12 months? What were the most memorable moments for you and your business?
- Host or Participate in a Toy Drive. During the holiday season it’s important to remember those less fortunate than ourselves.
Host or participate in a toy drive and encourage customers to do the same. Advertise your participation on social media by tagging the charity that you’re working with and asking them to retweet or share the post for a greater impact.
Participating with other local businesses for the benefit of children is a great way to get your business name into the community.
"Participating with other local businesses for the benefit of children is a great way to get your business name into the community." - Andrew Wallis, CEO & Founder of Fitness Marketing Blueprints
- December marks the official start of winter in the Northern Hemisphere, it’s a good time to pitch ideas on how to stave off a winter cold or how to fend off SAD (seasonal affective disorder). Or how about some tips on how to set a New Year’s resolution you’ll actually keep?
- December marks the official start of Summer in the Southern Hemisphere. The media will be looking for stories related to summer fun, as well as ways to take advantage of summer in general. Do you have any exciting last-minute holiday ideas?
- Any tips for taking advantage of the longer days? Any interesting recipes using summer produce? Any ideas for how to unplug from work and truly relax?
- Christmas Gift Cards. This is a strategy that I have used a number of times with great success each time we ran it. You might even look to target both your Current Active Clients as well as Inactive clients.
- Use an irresistible offer that will help get new blood (clients friends and family) into your business and to reactivate clients that have stopped using your services. I have a full marketing campaign available if this interests you. Contact me on @andrewwallishq
