BUILD Introduction

The BUILD module is all about the different elements of building your brand online and getting it setup for long-term success. It’s important to remember that getting setup the right way, from the outset, is important. This module covers the basics so there’s a good foundation for you to build on!

Lesson 1: You’re Building a Personal Brand Legacy

This is Step One of the rest of your life. Even at the very beginning of your SPARK journey, it’s important to think into the future and what you want your legacy to be 20, 30, or even 50 years from now! In this exercise, we work through shifting our mindset from short-term to long-term thinking and how you can begin working towards your legacy.

Lesson 2: Your Personal Brand Statement

It’s time to create your SPARK brand statement! For big brands like Apple and Nike, they use short taglines that people can easily remember. For us, our taglines will state exactly who you help and what you help them achieve. In this exercise, I give you the formula for creating your very own brand statement.

Lesson 3: Designing Your Ideal Client Avatar

Now that you have an idea of who your audience is, it’s time to design your ideal customer avatar! In this exercise, you’ll determine factors like gender, age, where they live, their family status, and what problem they need solving. It’s vital to figure out exactly who your perfect client is so that you can target them properly!

Lesson 4: Writing Your Business Obituary

They say to begin with the end in mind. So, how do you think your customers would feel if your brand and business suddenly disappeared overnight? In this exercise, we’re focusing on writing your business obituary which consists of what you would want your audience to say about you and your personal brand if it was no longer there to serve them. This will also help to streamline what you want your legacy and impact to be!

Lesson 5: Planning Your Next 10 Pieces of Online Content

You’re now ready to start creating content for your community! And, don’t worry if you’re not a writer or speaker… all you need to be is an expert in your niche who wants to share their expertise! In this exercise, we’ll walk through the 10 different pieces of online content you can create to help your audience, and they can be repurposed in so many ways!

Lesson 6: Building Out Your Online Presence

It’s time to begin building out your online presence so that you can be seen by your audience! This exercise covers everything from figuring out your website URL, website style, brand colors, logos as well as your bio for all social media platforms.

MARKET Introduction

The MARKET module focuses on getting the word out about your brand and your business. It covers everything from basic online marketing principles, to ninja tips and tricks to boost your overall market impact and awareness. The aim of this module is to get you discovered, talked about and have people fall in love with your message! This is where the real ‘fun’ begins!

Lesson 1: Having a Media Company Mindset

If you’re not thinking like a media company, you’re limiting your potential to impact people all over the world. In this exercise, we’re going to work through shifting the way you think from a one-person band, to having a media company mindset.

Lesson 2: Embracing the Power of P2P Marketing

Forget B2B and B2C. It is all about P2P, people-to-people. People want to do business with other people. It’s that simple! In this exercise, we’re going to work through 10 different ways you can show your audience behind the scenes of running your business, so that they can begin to love what you’re all about, trust you and WANT to work with you.

Lesson 3: Supercharging your Content with Repurposing

Repurposing is the act of taking one piece of content you’ve already previously created and releasing it in another format. In this exercise, you’re going to take the 10 content headlines from Exercise 2 and turn them into 100 pieces of content. Let’s go!

Lesson 4: Your Evergreen Content Marketing Strategy

Consistency is key when it comes to seeing real growth within your business. In this exercise, we’re going to plan out your evergreen content marketing strategy, including what your overall goals are, the type of content you’re going to produce, how often it will be published and what platforms you’re going to utilize.

Lesson 5: Explode the Growth of your Email List

The first step to growing an email list is to offer a “quick-win” free, product that will encourage people to give up their email address and be added to your list. In this exercise, we’ll identify what you can offer your audience, what medium you’ll use and how you can create a killer opt-in!

Lesson 6: Connecting with Other Industry Experts

Who you know has a significant impact on your potential to reach MORE people. It’s all about relationships when it comes to building and growing a successful business. In this exercise, we’re going to identify who you can start connecting with in your industry.

MONETIZE Introduction

The MONETIZE module is all about figuring out different ways you can make money from all the hard work you’ve put into building your personal brand business, up to this point. The aim of this module is to turn your online fans, followers and subscribers into long-term paying customers! Buckle up… let’s make some money!!!

Lesson 1: The Top 5 Expert Monetization Strategies

We’ve reached the final stage — monetize! In this exercise, we go through the top 5 expert monetization strategies and you’ll be able to brainstorm how you can potentially start using them to further serve your community, and begin making money from your personal brand business.

Lesson 2: Charging What You're Worth!

On every webinar, every coaching call, and from nearly every stage I’ve ever been on, I’ve always said, “Charge what you’re worth, and don’t apologize!” Now, what does charge what you’re worth actually mean? In this exercise, you’re going to find out how you can price your products and services, without underselling yourself.

Lesson 3: Figuring Out What Your Audience Needs

Although you may be able to research what your ideal audience would like to see from you, that won’t reflect what your ACTUAL audience wants and NEEDS from you. In this exercise, we’re going to figure out exactly what your audience requires so that you can create it and go on to sell it to them!

Lesson 4: Figuring Out What to Sell

We’ve figured out what your audience needs from you, now it’s time to get specific! In this exercise, we’re going to put everything together from the last few exercises and decide on your next product or service.

Lesson 5: The SPARK Launch Cycle

So far, you’ve figured out what you’re going to create and sell to your audience, and you’ve also chosen the monetization strategy you’re going to use. Now, it’s time to get it out into the world for everyone to see! This exercise is all about the 4 different stages of your product or service launch and how to make it a success!

Lesson 6: Putting It All Together Your SPARK Ecosystem

You’ve reached the end of the SPARK Academy! If you have done the work so far, my guess is that your brain is exploding with so many ideas, all the potential growth and monetization options. It’s time to put it all together and build out your very own SPARK Ecosystem.

Time to Celebrate!

You made it! We couldn’t be any prouder of you! You now have a complete understanding of the Build, Market, Monetize framework, but you’re not done – actually, you’re just getting started! Now it’s time to take action and finally build that highly-profitable business based on you, but not 100% reliant on you! Want to continue to be coached by Andrew, and go further, faster…? Then send him a quick email with the subject COACH, and he’ll get back to you!